Blog #3

The article "Art in the Age of Digital Distribution" is an in depth look at the future of new media art in the aftermath of digital society. It pays very close attention to the doc com boom, in that it was a time when society began to take the internet into mainstream focus, in turn art had to adapt. With so much focus put into advertising on the internet art had to change, where much of the advertising art was still analog and the most complicated technology required was a printing press, art had to become purely digital. It discusses the impact that the pop art movement had on today's digital artists and the aesthetics that digital art began to take on. how many of the artists today had no affiliation to a company, whereas most digital art is generated through a large corporation for advertising, many artists choose to use technology for their own personal art. In the article it is discussed that many forms of conceptual art rose in the eighties, meaning that they earned their recognition, but due to its close ties to the internet, new media art was introduced as a mainstream art form. Because there was money to be made by this form of art it was very quickly adopted just because of the vast sums spent on it by companies looking to earn profits on the internet.

This article helped to put into perspective the use of digital art in this society. It helped to place this art form in society instead of simply presenting it as it is. It is extremely important to know the origins of really anything worth knowing. And choosing to become a digital artist in a digital society requires knowing digital arts place in that society. The article discussed the advent of conceptual art in the early nineteen-hundreds and the impact of pieces such as Duchamp's fountain. We are in a time that is still feeling repercussions of the conceptual art movement and its very important to be able to place digital art within those bounds. Because while so much of the art is simply there to sell products, it still has an origin and it still holds a place in art. In other words it has a past and a foreseeable future just like any art movement.